William Eggleston (along with Charlotte Rampling) for Marc Jacobs is the hottest ad. I’ve seen recently, the last hot ad. I loved was a Cindy Sherman for Marc Jacobs, in between there are some strangely beautiful Collier Schorr’s book-turn-ad. for Comme Des Garcons. The Marc Jacobs Campaign, which is photographed by Juergen Teller, has always stood out from the others in the magazine. Why? Because you (by saying you, I mean myself) always want know who is the stranger in his ad. when you don’t know, you feel secretly shamed and then turn it to Google, then when you find out who that very famous person is, you feel a bit smarter especially when you walk by the Bleeker Street MJ store and ask your best friend the same question and he doesn't know / feel very shamed then turn it to Google… See what I mean? We need to have smarter ad. Campaign like this (by not featuring the same skinny drug-use model forever, but use an inferential culture figure), so people get smarter even by reading fashion magazines. How brilliant! I think this photo-legend for high fashion trend should just keep going. I totally want to see a Nan Goldin for Vivienne Westwood or Duane Michals for Versace.